"It is time for strong and immediate action unless the game is to descend into a pit where only a few lunatics are watching.
"The truth is to fine players a couple of weeks wages is no punishment at all because they are earning far too much for it to affect them.
"If we were to dock clubs a point after players had been fined, certain individuals would not get a sickening hero's welcome back."
Gold went on to issue a stark warning to Blues players that misbehaviour in public will not be tolerated by the club.
"With regard to Curtis, we don't know the full details yet so I cannot really comment about what happened," he said.
"But, generally speaking, I have to say that players do have a responsibility to the fans, the manager, their team-mates and the board of directors of a club.
"I accept that sometimes players nowadays are unfortunate in that they get picked on because they are stars and celebrities, and therein lies a difficulty.
"Yet they have to be able to walk away from potential trouble and conduct themselves in dignity when in public.
"Footballers have a wonderful life, one that those Sunday morning players you see rain and shine would give their right arms for.
"We as a club, and myself as chairman, will not tolerate any sort of behaviour that brings Birmingham City into disrepute. That much is simple."